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Design exhibition by Martin Woodtli

19. May - 15. September 2011

Martin Woodtli (1971) holds a degree in visual communication from the University of Applied Sciences and Arts of Zürich. After gaining experience in the studios of David Carson and Stefan Sagmeister in New York, he opened his own design studio in Zürich in 1999. With his unique visual experiments and approaches, he rapidly made an impression on the international design scene and won several awards, among them the Design Preis Schweiz (2007). In 2000 he was elected to the Alliance Graphique Internationale, becoming its youngest member. In 2002 he published the book Woodtli (Die Gestalten), selected as one of the Most Beautiful Swiss Books of that year. In 2005 he came second in a competition to design new banknotes organised by Switzerland's national bank and the same year won first prize for the best printed poster at the Poster Festival in Chaumont. Since 2001 he has taught at the Lucerne School of Art and Design and has been a guest lecturer at various institutions in Switzerland and around the world. He publishes in numerous prestigious international journals of graphic design including Print, ID, Soda and Kak. 

New trends in Swiss design had a significant influence on the method that began to develop in the 1950s and continued until the last decades of the 20th century. It was created by designers who left a remarkable impression and developed it into one of the most effective methods in the world. Owing to the influence of the Bauhaus design school and the destruction left by the Second World War, the Germans were unable to develop a design philosophy. The Swiss, on the other hand, who had remained neutral in the war, were able to continue the development of the European design method. Political, social, economic and cultural changes, together with the progress of technology and computing, nurtured a generation of graphic designers who have adopted modern software surprisingly quickly. Martin Woodtli is one of them.



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