NLB Group
Retail banking
Retail banking
The NLB Group provides households
comprehensive, high-quality, and competitive
financial services in Slovenia and abroad to
meet the needs of various customer segments
and individuals. Retail banking is based on
mutual understanding, trust, and cooperation.
NLB continuously tracks global trends by
providing services and products via
contemporary sales channels. It is the leading
bank in Slovenia in terms of market share in
traditional banking services and contemporary
sales channels. Together with the NLB Group
companies, it is also successfully establishing
itself among other financial service providers.
NLB offers its customers an extensive business
network, including 158 retail banking branches
and 719 ATMs at customers’ disposal throughout
Slovenia. NLB’s network of branches and ATMs is
supplemented by an additional 313 branches and
445 ATMs on the markets of SE Europe. Highlytrained
advisory personnel in branches provide
NLB’s various customer segments comprehensive
financial advisory services and various other
services. By linking traditional sales channels and
advisory services with contemporary sales channels, the Bank ensures its customer quick
access to advisory and financial services without
having to visit a branch.
At the end of 2010, more than 828,000
personal accounts were open at NLB,
representing 40% of Slovenia’s population.
NLB’s services include 12 different personal
accounts, tailored to the special needs of its
various customer segments.
Private banking and the "Platinum Package",
which ensure premium features and advisory
services, comprehensive asset management and
other specialized financial services, are intended
for the most demanding and affluent customers.
Gold Package personal banking services are
tailored to highly demanding and financially
powerful clients. Personal and private banking
services are used by 11% of NLB’s customers, who
are entitled to various benefits at NLB Group
companies and partners. In 2010, the Bank
continued adapting its range of services for
seniors, young families and NLB employees.
Package offers were prepared for these customers, providing them additional financial
benefits and more services.
In the retail deposit segment in 2010, NLB
secured its own sources of funding and
restructured shorter-term deposits to longer-term
sources through marketing activities. Growth in
long-term deposits was 36.9%. The proportion of
total retail deposits accounted for by long-term
deposits rose to 57.7% in 2010, representing a
42.6% market share of total long-term retail
deposits in Slovenia.
Due to the adverse conditions on the financial
markets, customers directed funds into other
investment forms offered by the NLB Group.
NLB Skladi accounted for 61.4% of the net
inflows of Slovenian management companies in
2010, while the company ranked third in terms
of net sales of sub-funds of the NLB Skladi fund
of funds, at more than EUR 10 million. NLB
Skladi's market share stood at 15.2% at the end
of 2010, an increase of 1.2 percentage points,
representing the second highest growth in
market share among Slovenian management
companies. NLB Vita's offer includes eight
banking-insurance products. Despite the adverse
market conditions, NLB Vita recorded an aboveaverage
increase in the sales of its products,
garnering a 6.1% share of the life insurance
market by the end of the year. The Bank
generate EUR 23.2 million in net inflows in the
personal asset management segment in 2010.
The balance of assets under management at the
end of the year stood at EUR 101.9 million, an
increase of 38.1% on the previous year.
NLB's household lending portfolio achieved
1.9% growth in 2010. The biggest increase was
achieved by mortgage loans, the volume of
which increased by 14.9% in 2010, and by real
estate loans, which grew by 7.0%. On the other
hand, a decrease in car loans and personal,
unsecured loans was characteristic of 2010. The
Bank introduced a housing loan with a combined
interest rate in the middle of the year. NLB
responded to the floods that affected a large
part of Slovenia in the autumn by introducing a
loan to help mitigate the effects of the floods
and landslides. It also participated twice in the
government guarantee scheme for household
loans by offering packages of loans.
In card operations, NLB enhanced customer
loyalty in 2010 by attracting new partners for the
"EnKa" loyalty program. NLB customers held
around 1.5 million payment cards with which
they made purchases totaling EUR 1.75 billion in
2010. BA Maestro debit cards accounted for the
highest proportion in terms of number and
turnover. NLB continued to upgrade its POS
network in 2010 with IP and GPRS terminals.
NLB Klik e-banking underwent a comprehensive
upgrade in 2010, with the new technology
facilitating future development and integration
with other systems. NLB Klik for mobile phones
replaced NLB Moba, which was terminated at
the end of June 2010. At the end of 2010, NLB
Klik covered 28.8% of eligible personal accounts.
The number of retail account reached nearly one
million of the markets of SE Europe. Banks
continued with customer segmentation and
development, and the adaptation of the range of
products and services to individual segments
with regard to needs. Despite the demanding
market conditions, all banks achieved growth in
the deposit and credit portfolios in 2010: total
households assets were up 30%, while the credit
portfolio recorded growth of 4%. In 2010, NLB
Group banks in SE Europe markets continued to
modernize their branches in key locations in line
with NLB standards. This provides for the microorganization
of work in such a way that
facilitates contemporary retail operations and the
transformation of transaction-based banks to
advisory and sales-based banks. The
harmonization of operations with minimum
standards, which is nearly complete at certain
banks, will further contribute to the introduction
of contemporary and standardized retail
operations at all banks. Card operations, which
represents one of the greatest development
potentials in SE Europe, is developed as part of
the basic offer at all banks, and reached an
enviably European level at certain banks. Card
operations were very successful in 2010, as the
number of retail cards issued was up 9%, while
card transactions at points of sale were up 19%
compared with 2009. The turnover at the points
of sale of four banks holding a license to obtain
points of sale was up 29% on 2009.
Annual Report 2010