Strategy

The values on which the vision and mission of NLB Group are based are security, reliability, customerorientation, quality, professionalism, and a proactive and goal-oriented approach.

The mission of NLB Group is to be a reliable long-term partner for its customers. NLB Group provides its customers the premium comprehensive financial services and solutions they need to achieve their objectives.

NLB Group’s strategic objectives are based on the assumption that it is an independent banking group that develops its own business model and ensures the necessary strategic resources for growth and development.

NLB Group is a full-service banking group that operates in South-eastern Europe.

Slovenia, where NLB Group generates the majority of its revenue, is also the Group’s key strategic market. The Group’s strategic objectives in Slovenia are to maintain its leading market share of traditional banking services and increase its market share of complementary banking services, in particular life insurance and asset management.

NLB Group’s secondary strategic market is South-eastern Europe, where it is active on the retail banking market, and includes the following countries: Bosnia and Herzegovina, Montenegro, Kosovo, Macedonia and Serbia.

NLB Group is a full-service banking group which, in addition to basic banking services, offers other comprehensive financial services to fulfill all of its customers’ financial needs.

The key strategic pillars include:

• retail banking, which includes commercial banking, assets management, life and pension insurance and private banking; and
• corporate banking, which includes commercial banking, corporate financing, brokerage services on the capital markets according to customers’ needs and trade finance.

In line with its strategy, NLB continues its gradual withdrawal from non-strategic markets. The Bank continues to search for synergies, to consolidate and to rationalize the operations of NLB Group companies on strategic markets.